Inspiration is taken from the popular pattern used in a variety of Puma products. This pattern offers specific technical benefits, in addition to being lightweight (pure Running style) and having an appealing design (totally Active).


Unique flexibility for bendable frames which are perfect for an Active lifestyle: lighter, stronger and more comfortable. The “window” inserted into the temple emphasizes the innovative design, showcasing the memory metal core wire.


Inspiration taken from Puma’s heritage becomes unexpected and innovative. The Alcantara material which made this sneaker a must have for generations, now turns into a new collection: trendy, catchy, unusual and always easy to wear.


Easy, fresh, colorful (and affordable too!). A “lifestyle” sunglasses collection for both young and adult sport-lovers. The flash mirror lens are eye-catching and cool. The flag on the temple celebrates both the 2016 Olympic Games in Brazil and the 2016 Euro Football Cup in France.


Plastic, rubber and metal blend together in a new generation of eyewear.
The combination of colours creates a brand new style: trendy, innovative and characterized with the unmistakable PUMA form-stripe.


Performance is the inspiration.
From Ignite, the iconic Puma pattern, from the classic rectangular shape to trendy modern ones, this is a trendy, sporty, dynamic and amazingly easy to wear shape.